img

FIT Celebrates Paris Fashion in New York

img

Frederick Anderson Finds “My Own Voice”

img

Nestled Among the Palm Trees, a Figue Grows

Fashion

4 Questions of NYFW (Take #19: Veronica Beard)

by Kelly Laffey Photographed by Jennifer Miller, Stephanie von Watzdorf and Michael Lucas
Tuesday, February 21, 2017
img
img

What does the brand who gave the world the Dickey jacket do to further inspire classic style? Introduce jeans and shoes. Veronica Beard did just that at their Fall 2017 presentation at the Jane Hotel as a part of New York Fashion Week. Here, founders Veronica S. Beard and Veronica M. Beard answer AVENUE’s four New York Fashion Week questions, and give us some insight onto their upcoming line:

 

A women’s outfit isn’t complete without                    .

Veronica S: Awesome jeans

Veronica M: Awesome boots

 

 

What is the purpose of Fashion Week shows?

Veronica S: To connect with people—our friends, our customers, the buyers, the editors. A presentation is important because it allows us to really be able to speak about our collection instead of just having a walk down a runway.

Veronica M: It’s important to show your distinction in the market. How are different lines evolving? How is it different form the next brand? Shows provide energy and excitement for the customer.

 

 

What would you do to improve Fashion Week?

Veronica S: It’s a beast. It’s a boulder rolling down the hill and it just gets bigger. I don’t think you can control it, and dictating who can participate isn’t fair either.

Veronica M: I think we’ve got to keep it alive. We need to do what we can to have something Fashion Week. There’s something to be said for being at a show and seeing the clothes. And we should do what we can to keep it alive.

 

 

What does fashion say about the state of the U.S.?

Veronica S: Democratic. There are so many brands that serve so many different people at different price points. You can find your niche.

Veronica M: We’re very much behind women. And I think it’s very American to be doing that right now.

 

 

Why is now the right time to introduce jeans and shoes?

Veronica S: We’ve always wanted to have them. It’s just been a matter of the right timing. We really wanted to complete a uniform. We’ve established that with the jacket. That’s our go-to piece. And now she has the jeans and the boots to go with it.

 

 

What made you choose this space?

Veronica S: This was very much in the vibe of the collection. It’s cozy and it’s sexy. Sort of wintery. We get very good vibes here

MORE FORM ART
img

Nestled Among the Palm Trees, a Figue Grows

Since 2012, designer Stephanie von Watzdorf's

Fashion
img

The 4 Questions of NYFW (Take #18: Anna Sui)

On Wednesday, Anna Sui reminded us that fashion

Fashion
img
Fashion

Worth & Worth is Tops in Toppers

You can call him the mad hatter, or you can call

by Kristopher FraserPhotographed by Billy Farrall